PF100 is a Los Angeles based production house.

We are a Los Angeles-based production company that shares a unified voice and vision with our directors, creators, talent and artists to bring commercials and content to life. 

Our production adventures have taken us through the United States and all over the world. 

We get it but more importantly, we love it. 

Come say hi if you are in the Arts District of Downtown LA. 


Executive Producer

Barry Sonders



Anna Rotholz



811 Traction Ave #3A

Los Angeles, CA 90013


Instagram block

Director Ricky Mabe helps @akqa craft all the possible ways to die in new @pubg campaign! .
Shot by @mikeistheboss and edited by our friends at @gattieandlopez
Watch the campaign on AdAge here:
🙌 @anna_rotholzDropbox recruiting video!
@dropbox wanted a unique way to set themselves apart from the recruiting storm in the tech space, so we turned everyone into puppets!
Directed by Ricky Mabe.Amazon + Toys For Tots partnership for the Holidays. .
@amazon partnered with @moxieusa to bring ease to donating during the holiday season via voice activation with your Amazon Alexa. .
Directed by @adamneustadterWe partnered on a See. Good. Daily. Campaign. .
Our friends at @truthroc and @lenscrafters developed a fun and challenging project where we where able to flex some music muscles to go along with our production muscles :)
Directed by @adamneustadterWe partnered on a relaunch for Gymboree.
@gymboree and developed a really fun concept to Rick Roll the internet.
Directed by @bmyeightWe blew out a birthday candle with a Porsche 911 Turbo and won two National Awards for it!
@porsche porsche celebrates their one year anniversary at @pecla.
Directed by @adamneustadter.Guinness Book of World Record Winner!
@arbys introducing their new partnership with @cocacola.
Link in bio to see full spot.
Directed by Ricky Mabe.